It is hard to imagine a store without a stylish and brightly designed showcase. And it is impossible to imagine the showcase of a clothing store, underwear, swimwear or a bridal salon without mannequins. They demonstrate skillfully selected images that you immediately want to try on yourself and go inside. Women know that sometimes a glimpse of a mannequin in the window is enough to decide to take a closer look at the new collection. Even if initially buying new wardrobe items was not included in the plans for the day.

It is no coincidence that merchandisers pay so much attention to such an aspect as a window display. Major brands draw up special manuals that clearly define the rules for arranging mannequins in shop windows and sales areas of the store chain. High-quality mannequins are essential to maximizing the impact of visual merchandiser strategies. PRUSSARIO cooperates with the leading mannequin manufacturers in Europe to provide an opportunity to buy a mannequin for any trade business needs.

WHAT TASKS DO SHOP MANNEQUINS SOLVE?

To attract attention. Each of us is familiar with the situation when, while moving on the escalator of a shopping center, our eyes cling to a bright detail of a creatively designed shop window located on another floor. And we immediately head there, forgetting where we originally went. The desire to look closer at a stylish image is sometimes stronger than the original intention.
Creation of mood and atmosphere. Experienced merchandisers know that emotions sell best. A quality mannequin for clothes allows you to change poses or even create themed scenes from a group of mannequins. In this way, things are placed in the right context and simulate a situation in which the customer wants to appear in a new outfit.
Displaying the collection at its best. Even the most sophisticated clothes will not look advantageous if they simply lie on the shelves or hang on a coat hanger. Especially when it comes to a showcase, there is nothing sadder than a demonstration of clothes without using the mannequins.
Decoration of the trading floor. Expensive designer mannequins are a piece of art in themselves. They emphasize the status of the brand or a fashionable boutique, as well as perfect elegant and concise interior solutions.
Presentation of assortment. If the store has many departments, then mannequins for underwear, gloves, hats or accessories will help customers navigate the sales floor. In addition, they will pay attention to items that may not be noticed on shelves or hangers.

FEMALE MANNEQUIN: WHICH ONE TO CHOOSE?

PRUSSARIO has assembled an impressive collection of female mannequins, so choosing from the 29 options offered can be not so easy. To make the right decision, you need to determine the intended use of the mannequin and the store positioning. It will show whether it is worth choosing more universal models or specific ones. For example, for a youth clothes store, mannequins in dynamic poses are best suited. The FASHIONWISE collection is models with realistic figures and carefully drawn muscles. They are mobile in the waist, hands, shoulder and hip joints, which gives a wide scope for imagination. Such mannequins will allow you to create memorable images, changing the design of the window at least every day. POWER GIRLS mannequins with athletic proportions and confident posture are designed for displaying sportswear. Casual wear and casual wardrobe are represented the best by versatile models from the NATURALS LOW HEELS collection in relaxed poses. When looking for a mannequin for a wedding dress, check out our collections with realistic figures. The wedding dress will fit perfectly on them, and the future bride will immediately want to try it on. The GLAMAZONE mannequins and the sophisticated AFFINITY models are perfect for this task.

PRUSSARIO FEMALE MANNEQUINS FOR THE BOLDEST IDEAS

If a visual merchandiser has conceived an unusual window dressing, then universal models are not enough. Fortunately, in our catalog, there are positions for non-trivial solutions. FASHION QUEENS PHANTAZY mannequins feature extravagant hairstyles and eye-catching makeup. And the FASHION QUEENS SHOES models are distinguished by long legs, unusual poses and original removable shoes. What is the DANCING QUEENS collection worth: dancing poses, wigs with different hair colors and hairstyles to choose from, beautiful faces and makeup. Or the sophisticated geometric lines of the SHIKI mannequins, inspired by the aesthetics of Belgian designer Bieke Hoet. STARS REALISTIC models with golden hair are real beauties that will decorate the window of any designer boutique. And these are just some of the almost three dozen collections of PRUSSARIO female mannequins. All of them are attractive and unique in their own way, but one thing unites all – impeccable quality and sophisticated aesthetics. They will become an exquisite showcase decoration, emphasize the merits of outfits from new collections and help create an atmosphere that makes you want to return again and again. For stores that sell clothes for the whole family, you will also need male and children’s mannequins. Visit the relevant sections on our website for collections of the best PRUSSARIO clothing mannequins. Each model can be painted in any shade according to the RAL color chart at your discretion. With our collections, your showcase will sparkle with new colors.